The media product that I producing is the advertisement for rugby shoes. The shoe is specifically is made by nike and it is an distinctive shoe with the electric green / red and black, they are going to stand. However, the shoe is light but on the same hand very robust making it ideal for the agile rugby player.
Brand
The brand of the shoe is Nike. Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.
Target audience
The target audience for this Nike shoe is for people who have an interest for Nike shoes and for those that play the sport Rugby. Social marketing was originally born out of commercial marketing, bus has since developed hugely as an approach in its own rights. It is the systematic application of marketing, alongside other concepts and techniques, to achieve specific behavioural goals, for social good. Its more of a technique than a field of study and will use any approach available to get the job done.
What is a media product?
This question has a multitude of valid answers, but there is one that I find useful for thinking about new media: a product is a practice. By this I mean a socially-learned recurrent experience that can turn into a routine and a social reference point; something you learn to do from observing others and can refer to in conversation and be understood.
My media product is sport:
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.
The brand that we will be using is Rugby World.
In marketing and advertising, a target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of their spouse and child.
A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market and determining the target audience is one of the most important activities in marketing management. Perhaps the biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one.
My target audience is for people who have an interest in rugby and people mainly around the teenage age, who was enjoy reading and want to know what is happening in the world of sport.
Like this image above we will be taking pictures in motion to experiment with but another way we could do this for a perfect shot, would be in training as a composition for a picture could be set up to the preferences that we want with who's in it and the lighting of where the pictures will be taken.
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