Legal/ethical considerations P2 (g)

The text below shows the legal and ethical considerations that have to take place for me to use volunteers to film.    

The consent form should be written in plain language free from jargon. It should allow the participant to clearly respond to each of these points:

• the participant has read and understood information about the project
• the participant has been given the opportunity to ask questions
• the participant voluntarily agrees to participate in the project
• the participant understands that he or she can withdraw at any time without giving reasons and without penalty
• procedures regarding confidentiality are explained (use of names, pseudonyms, anonymisation of data, etc.)
• separate terms of consent for interviews, audio, video or other forms of data collection
• use of the data in research, publications, sharing and archiving are explained
• signatures and dates of signing for the participant and the researcher

The participant should be given a copy of the form and the researcher should retain the signed original

Field officers doubling as amateur photographers face a variety of challenges in maintaining an ethical stance toward photo subjects: lack of awareness and guidance on legal, editorial, and ethical issues; language and literacy barriers; and time and resource constraints.

Whether organizations rely on program staff or professional photographers to obtain editorial photographs for educational materials, we encourage them to develop guidelines for photography and photo use. Amateur and professional photographers alike, as well as editors and publication designers, have a responsibility to consider country laws governing photography practices, editorial principles, and ethical issues in development photography.

Laws

Stringent regulations regarding patient privacy in the U.S. prohibit the use of images of actual clients without authorization and compliance, with very strict privacy protections. However, a full examination of various country laws is beyond the scope of this website. Please keep in mind that the information Photoshare provides on development photography ethics does not constitute legal advice. Development teams working overseas may wish to investigate country laws related to photography, privacy rights, and publishing.

Editorial Principles

Unlike commercial photography, which is usually obtained for promotional purposes through contracts with professional photographers and stock agencies, editorial photography calls for a journalistic approach to taking and using photos. In other words, editorial photography is intended for objective, accurate representation or illustration of a real situation, subject, or physical location.

As a note, the Photoshare collection falls under the category of editorial photography. Photoshare images are available strictly for non-profit, educational use promoting international health and development, under the principles of editorial photography. They may be used to visually portray the people, stories, and issues referred to in Photoshare captions. Above all, we expect Photoshare users to respect human photo subjects and take into consideration whether photo subjects may experience negative consequences of having their photo used. The value and importance of using a photograph should always be weighed against regard for the photographic subjects' reputation, privacy, and integrity.

Above is a form to show that the student and the parents or guardians are happy for me to film the child in the magazine. 

Shooting schedule P2 (f)

This screenshot above is my continency plan that I used due to the timing that I could do the photos hot in a studio made easier for me. 

This is my shooting schedule for my photo shot.  

Contingency plan

My contingency plan was to reset the date of when I was taking the photo shot if necessary. I would find this to be an easy thing to do as I can take all the photos that I need at once, so this meant I didn't need to wait for anyone because my photo shot is of rugby boots that I am suppling myself.   

Risk Assessment P2 (e)

The screenshot above shows all the risks that my occur when taking the photographs, also shows how much of a risk the risk is and when said in the form how much of a risk is it after the situations are taken in to consideration. 

Below is a grid showing the likelihood and the consequences from low to extreme when taking part in a film production. 

Recce of shoot location P2 (d)

Above is a recce sheet and this shows what and where I need to be and I need to do, to make the photo shot a success. 

The pictures that I have taken below show my location shows for the first 4 photos for my photo shot. 

The picture above shows the sort of layout that I could be having with the lighting process for my 5 picture as a front cover, which will be taken indoors 

The picture above shows the sort of layout that I could be having with the lighting process for my 5 picture as a front cover, which will be taken indoors 

Equipment, props, costume P2(c)

The picture above shows my storyboard and the shots of my photo shot from 1 to 5.

The picture above is of a Canon 7D which is the camera that we used throughout filming. The EOS 7D combines high performance, versatillity and cinematic-style HD movies. 18 MP resolution delivers superb quality and 8 fps continuous shooting keeps you ahead of the action.

Canon 18-55mm zoom f/3.5-5.6 mf/af (wide angle) I will use the wide lens to give me a wide field of my shows. This means it will give the viewer a big shot of the setting. This lens will also help with the close of shots to make the sense feel more tense and motional. 

Tripod - Velbon DV6000 + carry bag - This will help when I want to get a shot were the camera is needed to move.

Soft box lighting - This will help with the studio photo shot to get the right light on the props that were used.

Fish eye - This will help me take a different style of shot with the lens the way it is.

50mm lens - This will allow me get a more wider shot.

The picture above shows where the lighting was positioned in the studio. 

A rugby ball was used in the photo shot to back up the idea of rugby.   

The rugby shoes in the picture above was used in the photo shot as they are the product that I am advertising.

Theme for photo shoot P2 (b)

The concept of our idea is to take various pictures that could be used in a magazine to do with sport but in particular rugby, the main subject matter within rugby which I am looking at is rugby boots - Nike.

The theme of the photo shot will be in black and white, as it shows the true emotion of a picture. Also when it comes to the studio photo shot of the boots it is to show off the brand and the features of the boot.

The subject matter is a group of people that make a team in the picture. Showing the team close together in a situation. Also the studio affect is to show of a particular aspect of rugby and that is the rugby shoe in this case Nike is the brand.

The picture will be taken outside as rugby is an outdoor sport, I also have taken photos in a studio.

Fitness for Purpose

We will make sure the picture is fit for purpose by making sure that picture looks like its in a realistic situation as rugby is a fast moving visual sport that can provide great in motion pictures. In the photo shot the way in which I will make the photos fit for purpose is to show off the brand logo, in this case it is the Nike tick, I will do this by enforcing the boot and the Nike tick in the photoshop edit.

Planning a Photographic Shoot P2 (a)

My media product

The media product that I producing is the advertisement for rugby shoes. The shoe is specifically is made by nike and it is an distinctive shoe with the electric green / red and black, they are going to stand. However, the shoe is light but on the same hand very robust making it ideal for the agile rugby player.      

















Brand

The brand of the shoe is Nike. Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.


Target audience

The target audience for this Nike shoe is for people who have an interest for Nike shoes and for those that play the sport Rugby. Social marketing was originally born out of commercial marketing, bus has since developed hugely as an approach in its own rights. It is the systematic application of marketing, alongside other concepts and techniques, to achieve specific behavioural goals, for social good. Its more of a technique than a field of study and will use any approach available to get the job done.    

What is a media product?

This question has a multitude of valid answers, but there is one that I find useful for thinking about new media: a product is a practice. By this I mean a socially-learned recurrent experience that can turn into a routine and a social reference point; something you learn to do from observing others and can refer to in conversation and be understood.

My media product is sport:

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.

The brand that we will be using is Rugby World.

In marketing and advertising, a target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of their spouse and child.

A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market and determining the target audience is one of the most important activities in marketing management. Perhaps the biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one.

My target audience is for people who have an interest in rugby and people mainly around the teenage age, who was enjoy reading and want to know what is happening in the world of sport. 

 Like this image above we will be taking pictures in motion to experiment with but another way we could do this for a perfect shot, would be in training as a composition for a picture could be set up to the preferences that we want with who's in it and the lighting of where the pictures will be taken.  

Analysis P1 (a-d) professional photographers and their photographic work

Brief:

Annie Leibovitz

American

2 October 1949 (aged 64)

Annie Leibovitz is an American photographer that is renowned for her dramatic, quirky, and iconic portraits of a great variety of celebrities. As shown in a lot of the pictures she shows a lot of fashion photography.

http://www.britannica.com/EBchecked/topic/335335/Annie-Leibovitz

Annie's influence of photography came at a young age as she studied fine arts in San Francisco, but entranced early on by the work of the first masters of photography and hasn't looked back since.

http://www.gq-magazine.co.uk/entertainment/articles/2011-12/02/annie-leibovitz-pilgrimage-interview


Herbert List

German

7 October 1903

He worked for magazines, including vogue, Harper Bazaar and life.


Herbert List is an German photographer that is highly formative for modern photography, with contemporary fashion photograph
ers, this is influenced by his lifestyle.

From 1924 to 1928 Herbert worked at a company and traveled to Brazil, Guatemala, Costa Rica and elsewhere. During this time he began taking up photographs.

Martin Parr

British

23 May 1952

He is a British documentary photographer, photojournalist and photo book collector. Parr looks at the aspects of modern life, in particular documenting the social classes of England.

From a young age Parr wanted to be a photographer at Manchester Polytechnic studied photography and went on from there.

http://www.martinparr.com/




Trent Parke

Australian

1971

He is an Australian photographer that creates a number of photography books and in doing this he has won numerous nation and international awards.

Parke started photography when he was twelve. He has worked as a photojournalist for The Australian newspaper.


Mark Power

English

1959

Power is an English photographer and a proffer in the faculty of Arts and Architecture at the University of Brighton and is a member of Magnum photos.

Power studied Fine Arts at Brighton Polytechnic and then traveled extensively discovering a love for photography along the way.

http://www.markpower.co.uk/





Analysis - rules of composition

Annie Leibovitz

The fitness for purpose of this image is to advertise for Disney pictures in a movie that they have produced called 'Brave'.

Rule of thirds

The rule of thirds has being taken in to consideration in this photo, this is due positioning of the two main objects in the photo (The woman and the horse) being off the centre of the photo, showing the points of interest showing across the whole image.

Balancing elements

Placing your main subject off-centre, as with the rule of thirds, creates a more interesting photo, but it can leave a void in the scene which can make it feel empty. However the image is balanced by the use of the river and the mountains creating a scenic background for the image.

Leading lines

The leading lines that stick of to me in this photo is the arrow that is going across the photo. Also the lines that are presented in the background of the image where the mountain curves downwards.   

Symmetry and Patterns

From the image above I can see a distinct pattern that is shown on the bottom of the woman's dress. 
Viewpoint 

The viewpoint of this photo this that is above the ground. This can be told from the background being set lower than the main focus of the image which is the character on the horse. 

Background 

The background of the image shows a lot of green land with a river going through it. The background gives the impression of the countryside. 

Depth 

With the background showing the countryside it means that the photo shows a great depth of field. 

Framing

There has been some framing in the image as the mountain from the left hand side goes down and on the right hand side the mountain goes back up. 

Cropping 

Looking at the image it looks like the image has been cropped with the right hand side of the photo coming in a bit to give the effect that the horse is running as it is close to the right hand side. 

Annie Liebovitz 

The purpose of this image below is so that it will appear for a magazine called Vanity Fair. 

Rule of thirds

The rule of thirds has been taken in to consideration also in this image as the main object in this case the person is just right of the screen, which gives the effect of the setting and the emotion through the use of the background and way in which the person is sitting.

Balancing elements

Again, this image too has balancing elements to it. With the main subject off-centre as with the rule of thirds, which creates a more dramatic and interesting photo.

Leading lines

There are leading lines in this image, the main leading line is to do with the main subject, which is the person in the image. This is with his arm extended across the image for effect.

Symmetry and Patterns

The only pattern that I can see from the image is that main subjects body and eyes are all face the same way to the left and looking away from the camera.

Viewpoint

The person lower than eye level. This is just to the subject sitting down on a chair, however the image is taken from an eye level from where the subject is.

Background

The background is quite dull, with it looking old and beaten up. However this could be for effect as it makes the main subject stand out as there is not a lot going on in the background.

Depth

There is not a lot of depth in the image as it is focused and is taken close to the subject at matter.

Framing

There has been some framing that has taken place in the image with the photo taking the part of the body that they want to use in the image.

Cropping

From looking at the image I think that there has been some cropping as the image has lost a bit of the main subjects arm on the left hand side to draw the image closer to the face of the main subject.



Mark Power

The purpose of the image is to show what Mark Power found on his trip around the world.
































Rule of thirds

The rule of thirds has been taken in to consideration in this image as there is not a main subject in the centre of the screen but colour spread across the image.

Balancing Elements

The elements are balanced well as there is not a distinct main object in the image. However it doesn't mean that the image is empty as there is different colours spread across the image.

Leading Lines

I would say that there was leading lines in this image as there may not be straight lines but there is lines of different colours going across the buildings to create leading lines.

Symmetry and Patterns

As you can see from the images there is a clear amount of patterns in the image. This is made by the use of the different colours all going the same way across the buildings.

Viewpoint

I would say that the viewpoint of the image was taken from ground level and looking up at the buildings. I would say that the photography did this so that he could fit the whole building in on the angle that he wanted.

Background

The only small part of the background is the sky and it is grey, the photographer could use this to his advantage as it would make the buildings with various colours on it stand out.

Depth

The image does show some depth as it taken quite far back. I know this because of all the land between the photographer and the building. He had to this otherwise he would not be able to fit the building in to the frame of the image.

Framing

I feel that the image is not framed as he has taken these imaged on his travels.

Cropping

I feel that the image has be cropped as it does not display the whole building in the image.



In class - Analysis of images.